non technical
Web3 Marketing Strategist
Web3 Marketing Strategists plan and execute go-to-market strategies for crypto projects, DAOs, and protocols. You'll run campaigns across Twitter, Discord, and crypto-native channels, manage influencer partnerships, coordinate token launches, and track KPIs. Traditional marketing skills plus deep Web3 culture knowledge make this role unique.
$60k – $150k
High Demand
Moderate Competition
A Day in the Life
MorningReview campaign metrics, check Twitter engagement
MiddayCoordinate with KOLs for upcoming launch
AfternoonWrite marketing brief, plan airdrop strategy
EveningMonitor competitor campaigns, brainstorm growth experiments
Key Skills
Growth HackingEssential
Campaign ManagementEssential
Influencer OutreachEssential
Analytics & KPIsImportant
Brand PositioningImportant
Token Launch StrategyHelpful
Career Growth Path
Marketing Associate
Marketing Manager
Head of Growth
CMO
Ideal Personality Traits
StrategicCreativeData-awarePersuasiveAdaptable
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