non technical
Performance Marketer
Performance Marketers focus on driving measurable business outcomes from marketing spend. You'll manage multi-channel campaigns, build attribution models, optimize conversion funnels, and allocate budgets based on data. More senior and strategic than paid ads specialists, with ownership of the full acquisition funnel.
$75k – $160k
High Demand
Moderate Competition
A Day in the Life
MorningReview cross-channel performance dashboard, adjust budgets
MiddayAnalyze attribution data, reallocate spend to top channels
AfternoonPlan new campaign strategy with creative team
EveningBuild performance forecast, prepare monthly report for leadership
Key Skills
Multi-Channel Campaign ManagementEssential
Attribution ModelingEssential
Budget AllocationEssential
Conversion Rate OptimizationImportant
Analytics (GA4, Segment)Important
Marketing AutomationHelpful
Career Growth Path
Marketing Analyst
Performance Marketer
Senior Performance
Head of Performance
VP of Marketing / CMO
Ideal Personality Traits
Data-drivenStrategicAnalyticalResults-orientedAdaptable
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